Whether you’ve been tweeting for years and need a revamp or you’re just getting started, there’s one thing you should focus on before anything else – customizing your profile. As the only static parts of your page, the profile picture, header image, and bio are incredibly important. The bio is a mere 160 character opportunity to convince people to click “follow” – so be sure to make it informative and catchy. People need to know who you are, as well as why following you will add value to their Twitter experience.
Below are a few tips to consider as you write – and rewrite – your Twitter bio.
- Use keywords to target your audience. What keywords will your audience be searching for? Include those in your bio.
- Use what you have – 160 characters isn’t much, but it’s enough to tell followers a little bit about why they should follow you.
- Write & rewrite. You’re probably not going to be satisfied with your first draft – and maybe not your second or third. Your bio will go through many revisions, but don’t stop until it’s great.
- Use your bio to tell what you do or what you believe in – or both! This will differentiate you from other writers, authors, books, etc.
- If applicable, include the name of your employer or company. If their Twitter handle is in your bio, your profile will come up as a result when someone searches for that company or business.
- Avoid outdated clichés and buzzwords. “guru,” “expert,” “ninja,” etc. They take up space and don’t mean much anymore.
- Mention your accomplishments. If you’ve won an award, been recognized for something, etc., use it in your bio as social proof.
- Include a little humor. It doesn’t have to be slapstick, but just something to make the reader chuckle and remember you by.
Need some inspiration? Browse some of the most creative Twitter bios and start writing. If you just created an account and need help with taking your next steps, check out “Twitter for Authors” Part 1 & Part 2.