As you make your way across the convention hall to find a particular publisher, you silently repeat your introductory sentences. You arrive at the booth, confidently shake hands with her, say your perfectly worded lines, and smile as she replies. Suddenly you realize she’s asking you exactly what makes your book stand out from the rest in your genre. Eyes wide and mind panicking, you search for a sufficient response, but you’ve only prepared so much…
Don’t get caught off guard.
Always be prepared to present yourself and your book succinctly, naturally, and confidently. An elevator pitch may sound old fashioned in this technical, fast-paced age we live in, but it is actually more important than ever! When you have the opportunity to make that in-person connection with someone, you’ll want to use it to your advantage!
When you don’t have an exciting and concise elevator speech, you will fail to connect with your potential customers and you will lose business. Why handicap your platform-building goals before you even get started?
– Michael Hyatt
It’s safe to say that people with successful platforms and products have spent a lot of time crafting and perfecting their elevator pitches. If a pitch is successful, then potential readers (or clients or partners) become connected and invested in you and your book. If a pitch is not successful, then an opportunity is missed.
Here are 3 reasons why you absolutely need an elevator pitch:
- Find Clarity.
What could be more important for an author than to know precisely what their book is about? Yet, it’s alarming how many people don’t have a concise, compelling description of their work. By writing and practicing an elevator speech, you will not only gain clarity about your own book and its message, but you will also provide more accurate clarity when you present it to others.
- Gain Perspective.
If you’re trying to connect with potential readers, you must view your pitch from their perspective. What do they want? What problems do they have? What do they hope to achieve? Only once you’ve considered the perspective of your potential readers can you create a pitch that is effectively compelling.
- A Tool for Support.
You can’t do everything by yourself. In order to successfully launch anything significant, you’re going to need help along the way. Whether you’re talking to a publisher, editor, marketer, or readers, you need to be able to quickly share what you are all about.