When More is More

Ramsay is the author of The Blog Tyrant, a popular blog about… well… blogging. In his recent post, How to Write More, he offers the following advice about long-format writing:

Usually people tell you that less is more.

But when it comes to blogging it’s fascinating to note that there are some scenarios where it’s pretty true to say that more is more. More words, more posts, more links, etc.

For example, one of the backbones of my blogging strategy for the past few years has been to create long form content that is at least 3,500 words long.

People like Neil Patel, Glen Allsopp, etc. regularly extol the benefits of writing longer posts – they are statistically more likely to get more shares, likes, links, and subscribers.

And while there is no point in posting more if the content is ordinary, it’s good to learn how to write more if it means you can create longer blog posts that solve more problems, rank well on Google, and form a solid basis for your blog’s long term success.

So, let’s take a look.

How to write more

Here are a few strategies, ideas, and tools that have helped me write more over the years. We’ll begin with the more theoretical tips and then get on to some practical methods.

1. Have a solid set of goals with a timeline

It is really hard to sit down to research and write super-long articles if you don’t have a reason to do it. Knowing your short and long term goals and setting them to a timeline makes an enormous difference.

I made this error for years and years and it wasn’t until my older sister asked me over dinner what my goals were for the year. I ummmed and aahhhhed for so long and went away feeling embarrassed enough that I decided to sit down and figure out exactly what I wanted to do that year.

As Jim Rohn says in a piece on goal setting:

Goals are no place to waffle. They are no place to be vague. Ambiguous goals produce ambiguous results. Incomplete goals produce incomplete futures.

2. Know exactly why you are doing it

I have personally found it crucial to have [clearly defined goals.] For some people it is because they want to get better at a skill, for others it might be making more money to support your family or perhaps even a charity. Whatever your motivation, it can help a lot if you isolate it, make it clear, and then recall it regularly.

Not only does this keep your writing focused and careful, it also helps to support you emotionally when you are having down days where the writing doesn’t flow or you feel like progress isn’t happening fast enough. If you can recall to mind the stakeholders of your progress then it puts a fire under your butt.

3. Read, read, read, read, read

If you talk to almost any writer, author, journalist, or blogger about what helps them be good at what they do I can guarantee that a large portion of them will tell you to read more.

A lot of fantastic things happen when you read – especially when you go outside your comfort zone and look at various sources. First of all, your mind opens up to new ideas. Secondly, you start to discover new ways to express those ideas with your writing. Thirdly, your writing happens with less difficulty because the tones and styles of those authors start to absorb into you.

If you are having a period of writer’s block then one of the best things you can do is take a few hours to read. Look around at the best blogs in your niche, but then go further to excellent long form sources like the New Yorker, WIRED,,… etc. and see if something sparks.

4. Find a place to write and go there… even if you can’t

Finding somewhere to write is extremely important. It doesn’t need to be National Library of the Czech Republic inspiring but it should be enough that it allows you to concentrate in the zone.

The most important thing, however, is that you actually go there and write. This is really easy for me to say – I don’t have kids or a “real” job to go to. And I imagine that if you’re a stay-at-home parent or someone trying to blog while raising a family then it could be extremely tricky. But it is also extremely important.

Try finding a cafe nearby or even a place in your house that is just for sitting and writing. Let your family know that for the time that you’re in there (it might only be 30 minutes a day) that you’re not to be disturbed. You can get a lot done in a short amount of time when it’s just one thing.

5. Start with an extraordinary headline and keep coming back to it

For me, it’s really important to have an excellent headline sorted before I start doing any of the actual content writing. This helps me to stay focused.

Actually, this was a tip I got from a lecturer in University who said that you should write your essay topic at the top of your screen and always have it in sight. Refer back to it again and again and it will help you stay on topic in every paragraph, sentence, etc. I found it useful and so applied it to… writing.

The thing to remember here is that once you figure out the perfect headline/title for your blog post you often find that the content writing flows a lot easier. You know what question your are trying to answer, problem you are trying to solve, etc. and as such everything feels very consistent.

At Certa, we highly encourage our authors to have a blog and keep it fresh with their thoughts, missives and book updates. Hopefully this advice from The Blog Tyrant will help to transform your blog into a place where you can interact with your readers and gain new ones.

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