Jane Friedman is a publishing expert and digital media strategist. She recently dished on essential author tools in her post, My Must-Have (Digital) Productivity Tools, which we have excerpted here:
This post is one that I regularly update with my absolute must-have digital tools that enhance my productivity, creativity, and digital-life sanity.
Zoom is my go-to online meeting service. I use it for client meetings, personal chats, online courses, and even to pipe in guest speakers for in-person events. I’ve found it nearly foolproof since participants can join on any device—including a phone—using video + audio, or audio only. Find out more about Zoom. You’ll find both free and paid plans.
I resisted using Evernotefor years, but over the last two years, it’s become integral to my workflow. I use it for what I call my “primary to-do list,” which is broken down by day of the week, as well as for first drafts of blog posts, research notes, interviews, and conference talk outlines. I also use for “composting” ideas. If you’re the kind of person who has a million stickies on your desktop, or multiple documents where you’re dumping notes, then take a serious look at Evernote.
This is my continuous back-up system for my computers. It runs faithfully in the background, 24/7, and I don’t have to think about backing up, ever. The annual fee is worth it—check it out.
I finally took the leap and started using Scrivener when I began assembling my book, Publishing 101. I will never write a book in Word again. Of course, the big drawback is that Scrivener is not at all intuitive, so you’ll have to carefully go through their free tutorial; you can also find online courses available to turn you into an expert user. I recommend you download and use the free trial version for 30 days as you decide if you’re OK with the learning curve.
Even though I’m an expert user of InDesign and intermediate user of Photoshop, I love Canva to brainstorm ideas and put together quick visuals for social media. (See image at the top of this post!) This free service smartly recognizes that more and more of us need easy tools to design things that look halfway decent, and don’t have the time or resource to hire a professional. While Canva has serious limitations, for lightweight work, it’s perfect.
I couldn’t function on a daily basis without Dropbox, which is cloud-based storage of my work files, especially since I change machines so often. It syncs across my desktop, laptop, mobile devices, and I can also access it through any computer if I have login credentials with me.
7. Google Drive
I use Google Drive in addition to Dropbox as a cloud storage system, but specifically for those documents that I collaborate on (where multiple people might need access)—or when I want to share public links.
Paprika is an app where I store all my recipes. It helps me meal plan during the week, generate shopping lists that get sent to email, and categorize recipes according to my own criteria.
LastPass is a password manager that helps ensure you never forget a password again—or use bad password hygiene (making you vulnerable to attack). It generates strong passwords and stores your login credentials, securely and locally; whenever you go to a site that requires those credentials, it autofills them for you on a browser. You can get started for free.
10. Acuity Scheduling
This is a full-featured appointment/scheduling software that allows clients to book free or paid appointments with you. No more back-and-forth emailing to set up appointment times—it syncs with your Google calendar (among others). Acuity can be embedded into your site or shared as a link. Free to start, $10/month for most features you want.
11. Zippy Courses
Zippy is my preferred tool for creating and selling online courses. If you have a self-hosted WordPress site, you can buy the Zippy Courses plugin. Or, if that’s too technically complicated, they offer a fully hosted solution for an annual subscription fee. I see at as the most sensible and easy solution for anyone accustomed to WordPress sites.
Wave is a free and robust online accounting service for tracking income and expenses related to your business. It also generates invoices that clients can pay online by credit card.
MailChimp is the email newsletter service I use, which is free until you reach 2,000 names. If you’re serious about online marketing, but are still at the beginning stages of building your business, you’re better off using this and not TinyLetter.
VisualHunt is my favorite tool for finding Creative Commons and public domain images to use in my online courses, blog, newsletter, and elsewhere.
At Certa Publishing, we use many of these tools on a daily basis. In fact, we can thank Canva for helping us create the blog post above. What tools make your life more productive? We’d love to hear about it in the comments.