You’re already intimidated, aren’t you?
A book trailer?
You want me to make a video?
I’m a writer, not a video producer and editor!
Take a deep breath. We get it.
The idea of making a book trailer can be so overwhelming that most emerging authors skip it altogether. But give us a few minutes and you may find that the idea is much less daunting, and even more exciting than you realize.
Three types of book trailers
There are basically three types of book trailers and your choice depends both on how much money (if any) you can spend, as well as your technical ability:
1. The animated trailer – Think Powerpoint but better. You are basically using a presentation software to make slides containing images, book art, video and text. These slides are then merged into a video file that can be uploaded to YouTube or other mediums.
In his article How to Make a Book Trailer, Henry Herz offers a great overview of some apps you can use to create a polished, simple (and possibly free) book trailer.
- Animoto: Make 30-second animated trailers for $8 per month.
- Prezi: Make click-through presentations that are trailer-quality.
- Photoshow: You’ll love how easy it is to use, but keep in mind that the free version only lasts 30 days.
Here is an example of a book trailer for Life of Pi, which was made in Animoto:
2. The author-driven trailer- This trailer focuses on the author. It can be an interviwe or simply you talking to the camera. This can be as simple or complex as you like. All you need is a camera, good lighting, some editing experience and a well-crafted pitch. The good news is that most newer iPhones and Android phones have both the recording and editing ability to create a quite professional-looking video. But if you’re not comfortable doing the recording yourself, you can hire a film student or local photographer with a nice camera.
The beauty of this type of book trailer is that the reader doesn’t just get introduced to the book, but also to you, which offers them an immediate connection. If they find themselves relating to you personally, they are much more likely to give your book a try.
Do you think the author-driven trailer is only for those on a budget? Well, check out this one that New York Times bestselling author Lysa TerKeurst produced for her recent book Uninvited:
3. The Hollywood-style book trailer– Yes, this one won’t be free, but it’s the most likely to go viral and hold the viewer’s attention. However, with some creativity, a Hollywood-style trailer doesn’t have to be a budget-buster. Free software such as iMovie (already installed on Apple computers) and MovieMaker (free to download for Windows users), make it easier than ever to create a very polished trailer. You can either hire a videographer to capture the footage you need, or you can tap into free stock footage resources like this one.
Here’s an example of a fairly simple book trailer that contains enough high-quality effects to keep you watching:
One last thing
Don’t make the trailer about you. Don’t even make it about your book. Instead, make the trailer about an idea. As marketing guru Jeff Goins says,
It doesn’t take a big budget, but it does take a big idea. Successful marketing is about spreading a worthy idea in an interesting and surprising way that makes your audience the hero. Video is a powerful way to do that, so long as you do it right.
Your video should be an engaging narrative that draws the reader in and leaves them wanting more. Just a like a movie trailer that elicits a “oooh we have to see that” response, your trailer should elicit a “oooh I have to read that” response. (Note that this is a different response than, “that author seems very smart,” or “that book is full of good information.”)
Perhaps you’re on board with the concept of a book trailer, but still unsure of your ability to pull it off. We would love to help you! Certa Publishing has created many book trailers for our authors and we would be glad to do the same for you. Head over here for more information, including pricing and some of our work. We look forward to hearing from you.