You can author the most dynamic blog, produce highly-viewed YouTube videos and kill it on Facebook live, but nothing will give your book exposure like a TV or radio interview. And yet most authors are intimidated by media appearances. Perhaps you have assumed that these can only be obtained through expensive public relation firms or agents. We are here to dispel that myth and share with you three easy ways to land media appearances.
1. Be prepared to react to current events
TV and radio producers care about one thing: ratings. In order to keep up ratings, they need their shows to constantly remain relevant to current events. When a major event occurs that relates to a theme in your book, be prepared to blast media producers. (For tips on contacting producers, head over here).
In his book, Sell Your Book Like Wildfire, Rob Eager recounts this example:
Actor Alec Baldwin caught the nation’s attention when the public got hold of an angry voice message he left for his daughter. Almost every news outlet and entertainment program covered the story. When this happened, one of my clients had just published a book called When Your Marriage Dies. In her book, she had devoted an entire chapter to handling common problems that parents face with their children after going through a divorce. When my client heard the news about Baldwin, she quickly put together a press release and e-mailed it to several radio stations. Within four hours, she received a response from the producer of a well-known radio program.
A great way to stay up to date on current events is to set up a Google alert. Input keywords that are relevant to your book and Google will alert you by email when these keywords are trending. You can choose to be alerted daily or less often.
2. Make the calendar work for you
In order to stay relevant, producers often plan their content around the calendar. For example, November and December shows will be full of guests discussing gift ideas, party planning and how to manage holiday stress. However, summer shows will be altogether different.
So, take out your calendar and go through the year in light of your book’s topics. Can you offer relevant topic for Mother’s Day? Easter? Back to school?
Rob Eager offers these lead times for the various media types:
- Magazines – four to six months
- TV and radio – 30 to 90 days
- Newspapers and blogs – 7 to 30 days
3. Make the producer’s job easier
Imagine meeting with a baker about your wedding cake and yet he didn’t have an samples or photos to offer. Most of us would quickly move onto someone else and he would lose the sale.
The same is true for media interviews. The more “samples” of your work you can offer, the better. However, the producer isn’t interested in the content of your book. He or she is interested in the content of your interview. Will you be interesting? Relevant? Personable?
One creative way to showcase your interview content is to provide a sample, through one of these mediums:
- If you have done previous media interviews, send along the link to the video or audio.
- If not, create your own! Create a (high-quality) video or audio recording of yourself answering sample questions. It may feel silly, but it will be worth it!
- For a simpler approach, type up sample questions and answers for the producer, similar to what author Joel Friedlander did here.
Going the extra mile in this way will set you apart from your competition and likely garner you the media attention you’ve been looking for!
At Certa Publishing, we are experts in book marketing. Our authors have been featured in countless magazines, newspapers, radio and TV shows. Contact us today so we can put our experience to work for you!