Today we’re continuing our excerpt of social media consultant Andrea Dunlop’s article Stop Focusing on Follower Count: 5 Better Approaches for Improving Social Media Use . In our previous post, we highlighted her first two tips, which focused on market research and finding “influencers” in your field. Now onto her final three tips:
3. Network with other authors
Authors as a collective community are crucial to all of our careers. We need support when we’re starting out, and often, we rely on each other for things like blurbs, joint events, spreading the word, and even just support and commiseration in this difficult and often lonely business. It’s easy to reach out to fellow authors on social media: it doesn’t feel invasive, and lest you doubt the power of these connections, I will tell you that two of the guests at my wedding last August were fellow writers who I originally met via Twitter. It used to be that unless you lived in a big city, your opportunities for networking with authors and book folks was limited. Not so anymore. Use social media to support your fellow authors if you want them to do the same for you.
4. Create opportunities by just showing up
There is something I like to call the “serendipity effect” of being on social media. These are the difficult to quantify but very real opportunities created by being a regular contributor to the social sphere. Because I’m active on social media, I get many more opportunities than I would otherwise. Clients, speaking gigs, introductions to people who’ve made my professional and personal life better in myriad ways, have all come my way simply because I’m on social media and being myself. Being on these platforms makes me approachable. Likewise, when I’m looking for speakers for an event I’m working on, professionals to collaborate with, and authors to feature, social media is often my first stop.
5. Create fans and evangelists
Fancy tactics aside, I believe that the audience for a book is built reader by reader. Survey after survey shows that people mostly get book recommendations from their friends. So how do you make it happen? Here’s something I’ve observed in the year since my book has been on the market: the readers who I have some kind of meaningful interaction with on social media—for instance those who’ve been giveaway winners or even whose posts I’ve commented on—are much more likely to spread the word that they loved the book, post a review, etc., even if I don’t specifically ask them to do so.
When you’re wrapped up in the publishing world, it can be easy to forget what an accomplishment it is to be an author, and that it’s special to readers to hear from you personally. Many people on social media don’t live in New York or Seattle or any place they can go and see authors in person, so it’s meaningful to hear from someone whose work has moved them. And since connecting with readers is kind of the whole point of publishing books, it makes sense to use your social media as a natural extension of that work.
At Certa Publishing, we know that social media marketing can be intimidating and we are here to help! Let us know how we can assist you in any way.