Who are you on social media?

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As a writer, your presence on social media is key. If you’ve followed this blog for any length of time, you’ve seen us discuss follower counts, Twitter, platforms, and social media in depth. Today we’re looking at who you are on social media. You’re probably thinking, “Um, I’m me. Who else would I be? And why are you asking me to be someone I’m not?” Think of it more like a persona or a character.

Still not sure? We’re going to let Christy Huggins of Eventbrite explain in this excerpt of her recent post for Grammarly.

Refining your personality on social media can be a daunting process.

Individuals and brands get into trouble trying to create an entirely new personality on their social media accounts. Social should be a channel for you to deliver and develop a personality—but not to create an entirely new one. That can come off as forced and inauthentic.

If you’re writing social content on behalf of a company or brand, finetuning your personality is about writing copy that taps into your followers’ emotions.

That’s why we teamed up with Grammarly [on a] project where we unveiled five characters that accounts like yours should embody on social media. Find the one that most aligns with your personal or brand voice, and discover the emotions you can inspire.

Character #1: The Cool Curator

We all have that one friend who’s always in the know—the early adopter of new apps and the person we turn to when we need fresh music recommendations. Everyone wants to hang out with her. We want what she’s got.

The types of things your team will post:

  • Behind-the-scenes and in-the-know details
  • Artist or guest speaker sneak peeks
  • Breaking industry news

The emotion you’re going for:

  • Excitement, novelty

Newport Folk Festival is the oldest and most well-known folk festival in the U.S. The brand’s social media presence taps into its deep connections with folk superstars new and old.

Character #2: The Trusted Advisor

When you need advice, you know that this person has done his research, weighed the pros and cons, and possesses innate wisdom. He’s your “expert” friend, and you trust him implicitly.

As a brand, this persona is a thought leader of its genre. If you’re a rock music festival, you’re the rock music festival. Or if you’re a yoga and mindfulness brand, you know how to prove your mettle.

The types of things you’ll post:

  • Insight on a theme, not just about your event or product
  • Friendly advice from well-known personalities
  • “Did you know?” tips

The emotion you’re going for:

  • Confidence

The 3% Conference shares career inspiration, articles with expert guidance, and job opportunities on their Twitter page, which has nearly 20,000 followers.

Character #3: The Feel-Good Friend

Sometimes, we just want to hang out with someone goofy and low-pressure. This is our friend who sees the humor in every situation and is always up for fun just for the sake of it. If this is your persona, your posts will run the gamut from whimsical to humorous, and will typically use bright colors and short, quippy text.

The types of things you’ll post:

  • Colorful images
  • Whimsical captions
  • Funny GIFs
  • Cool memes
  • Inspirational quotes

The emotion you’re going for:

  • Happiness

National pop-up, The Museum of Ice Cream, consistently uses bright, ice-cream-worthy colors and whimsical themes in its social media posts. 

Character #4: The Tempter

The tempter knows the best bars and most picturesque hiking locations. Whether a foodie, a travel inspirer, or a fashionista, his posts always make you want to splurge on something.

The types of things you’ll post:

  • Gorgeous, high-quality shots of refreshments and libations
  • Images and video of attendees enjoying themselves
  • First looks at new vendors

The emotion you’re going for:

  • Desire


Eat Drink SF’s social media pages are visual feasts, showcasing the best of San Francisco eats year round — not just when the annual festival approaches. 

Character #5: The Innovator

Your innovator friend is often a tech visionary or an artist. Whatever medium they belong to, one thing is always for sure—they do things their own way.

As a social media persona, the Innovator finds new ways to post and share content. Posts are eye-catching, with a certain spark that makes you want to know more.

The types of things you’ll post:

  • Images and video from new angles
  • Videos capturing unusual situations
  • Think pieces and articles

The emotion you’re going for:

  • Curiosity

San Francisco Ballet is a legendary ballet company, and its social media presence is equally creative. Shots like this are made up of individual posts chopped into sections, then pieced back together in the profile like a visual puzzle.

See, we knew you would understand! So, as a writer, what will your online persona be? Often writers make fabulous “trusted advisors” on their particular topic. However, you could certainly use any of these characters as a voice for your social media brand.

At Certa Publishing we are constantly amazed by the creativity of our writers. But what if the creative marketing juices just aren’t flowing? We’re here for you! Contact us today to learn more about our marketing services, including full-service social media management.

3 Reasons To Create An Elevator Pitch


As you make your way across the convention hall to find a particular publisher, you silently repeat your introductory sentences. You arrive at the booth, confidently shake hands with her, say your perfectly worded lines, and smile as she replies. Suddenly you realize she’s asking you exactly what makes your book stand out from the rest in your genre. Eyes wide and mind panicking, you search for a sufficient response, but you’ve only prepared so much…

Don’t get caught off guard.

Always be prepared to present yourself and your book succinctly, naturally, and confidently. An elevator pitch may sound old fashioned in this technical, fast-paced age we live in, but it is actually more important than ever! When you have the opportunity to make that in-person connection with someone, you’ll want to use it to your advantage!

When you don’t have an exciting and concise elevator speech, you will fail to connect with your potential customers and you will lose business. Why handicap your platform-building goals before you even get started?
                   – Michael Hyatt

It’s safe to say that people with successful platforms and products have spent a lot of time crafting and perfecting their elevator pitches. If a pitch is successful, then potential readers (or clients or partners) become connected and invested in you and your book. If a pitch is not successful, then an opportunity is missed.

Here are 3 reasons why you absolutely need an elevator pitch:

  1. Find Clarity.
    What could be more important for an author than to know precisely what their book is about? Yet, it’s alarming how many people don’t have a concise, compelling description of their work. By writing and practicing an elevator speech, you will not only gain clarity about your own book and its message, but you will also provide more accurate clarity when you present it to others. 
  2. Gain Perspective.
    If you’re trying to connect with potential readers, you must view your pitch from their perspective. What do they want? What problems do they have? What do they hope to achieve? Only once you’ve considered the perspective of your potential readers can you create a pitch that is effectively compelling.
  3. A Tool for Support.
    You can’t do everything by yourself. In order to successfully launch anything significant, you’re going to need help along the way. Whether you’re talking to a publisher, editor, marketer, or readers, you need to be able to quickly share what you are all about.

Are you convinced of its value yet? If you’re ready to start crafting your elevator speech, keep an eye out for our next article on how to do just that!